The presentation explores the intricacies of behavioral targeting, a method of personalized advertising that uses data on users' online behaviour to deliver tailored advertisements. The speaker also discusses recent legal cases and decisions by European authorities, highlighting the legal basis, challenges, and regulatory scrutiny of behavioral advertising practices.
e-Presentation | March 2024 | Learning time: 42 minutes
e-Presentation by Anna Kobylańska, Partner, Kobylańska, Lewoszewski, Mednis, Warsaw.