In her e-presentation, Professor Monika Namysłowska discusses the evolution of the Unfair Commercial Practices Directive (UCPD) from its adoption in 2005 to the challenges of regulating algorithmic and AI-driven commercial behavior in 2025. She reviews the Directive’s legal framework, key judicial cases, and the shift from traditional to digital fairness. The presentation emphasizes the need for coordinated regulation to address digital manipulation, cognitive biases, and systemic unfairness in online markets.
e-Presentation | October 2025 | Learning time: 30 minutes
e-Presentation by Monika Namysłowska, Professor, University of Łódź.