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After introducing the principle of unitary character of EU trade marks, this e-presentation offers a critical analysis on how this principle has been interpreted by the CJEU in relation to genuine use, reputation, infringement, and acquisition of distinctiveness. It concludes that this body of case law has led to different kinds and degrees of unity of the EUTM.

e-Presentation | March 2019 | Learning time: 32 minutes

Sven Klos

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